The Online sports betting site BetStars, launched this month its new ‘Big Call’ marketing campaign, an exciting series of social media videos featuring a line-up of sporting stars.
The creative video series sees each ambassador make a literal ‘big call’ via video phone, as they share predictions ahead of major events in the sporting calendar.
The campaign kicks off with former England international footballer Wayne Bridge, who previews the Premier League meeting between his former sides Chelsea and Manchester City tonight. To see Bridge’s predictions go to BetStars social media channels or the footballer’s own social media accounts.
Seven-time world snooker champion Stephen Hendry is the next sportsperson to be put on the spot for the second video of The Big Call series which will be released just ahead of the World Snooker Championships in Sheffield on April 15. Further high-profile sporting talent are due to take on the ‘Big Call’ in the coming months.
betStars connecting social media users with some of their favorite sporting idols, the people best placed to share genuine sports insight ahead of the year’s biggest and the best betting events.